CEO, Integrity Garage Floors
CEO, South Fork Concrete Coatings
After many years in this business I am still very, very passionate about concrete coatings. Even when I’m mad I still love this business. Taking a bare piece of concrete and making it into something beautiful and long lasting for my clients is an awesome experience. At the end of the day I get to turn around, look at my work and exclaim “I made that by hand! My hands!!” It’s a wonderful feeling and one I don’t ever want to give up.
I started out in the business with a company called Global Garage Flooring & Design. I owned it and took it from a small dealership to a franchise organization where I sold franchises and supported the franchisees. In this role I trained and supported applicators from across the country. The old saying “if you want to do something well… do it well. If you want to know something incredibly well… teach it!” That is exactly what happened and it is now my pleasure to offer that experience to you.
I also own and operate a company called South Fork Concrete Coatings. At South Fork I sell coatings directly to applicators, teach concrete coatings and support the heck out of them. It is a rewarding and educational part of my business. It also gives me the expertise to deal with your concrete. Not all concrete is created equal and I love the differences. It sets us apart.
“Do not try to make hard work easy… Make working hard fun.”
“Our vision is to sell and install great floors.”
“I love going to see my clients… I hate going back!”
“Take having fun seriously. In your job and in your life.”
Office Manager Integrity Garage Floors
Office Manager South Fork Concrete Coatings
I have been a professional service company manager for 20 years, 5 of those years spent in the garage floor coating industry. It has been a wonderful experience. We have grown tremendously from a small franchisor to a great applications and coatings company. I enjoy learning new areas of business and have worked to evolve my responsibilities to include overseeing all of the financials, marketing and scheduling of the entire company. I love the challenge of juggling responsibilities and keeping the ball in the air, it keeps work interesting! Managing this crew isn’t easy, but it is fun. They sometimes act like puppies and fun-heartedly call me the “Meanager” when I have to enforce discipline.
In my off time (like there is actually any of that) I am married to my loving husband Jerry and mother to my rambunctious son Zach! We enjoy spending weekends in downtown Seattle; going to the theater, playing on the waterfront and watching the Mariners. Go M’s!
My wife and I came here from Mexico about 18 years ago.We have loved America and the opportunity it gives us and our children.
My wife Elsa and I have three children.Jose who is 14 and loves to play corner back on his football team.And, 7-year-old twins named Marcos and Adan.They are full of energy and a lot of fun.
The best thing about working with the Integrity Garage Floors’ team is that the work is project oriented where we go from a dirty old space into a fantastic, great place all in one day.The people we are with, the work that we do and the satisfaction that comes from both has made this a fantastic place to be and work.
When not working I love being around my family and friends!
I grew up in Michoacan, Mexico where my parents where farmers and we had a house full of kids. We grew up in a loving family but most of our life was work. 20 years ago, I had the opportunity to come to America, where I have been able to put my farmer’s work ethic to good use spending 19 years with San Mar in Preston. Now I am happy to be coating concrete with Integrity Garage Floors where my hard work and attention to detail has been appreciated.
When not working I enjoy spending time with my family of 3 kids, fishing and being a soccer referee.